I'm Callum Fackrell, a Product Designer based in Kent, UK, specialising in AI/ML tech and green future-facing solutions. My background in psychology allows me to merge design expertise with human behaviour understanding to deliver strategic solutions that drive growth and innovation.
Work Experience
Freelance Product Designer (2020 — Now)
Leading strategic direction in web and app design, digital growth strategies, and audits, delivering high-quality projects on time and contributing to business expansion.
Product Designer at WithU (2023)
Collaborated with a cross-functional team to create an innovative workout app using machine learning, AI, and advanced camera technology with Sky TV. Designed seamless user experiences across mobile, TV, and smartwatches.
Product Designer at Bonnet (2021 — 2022)
Developed user-friendly interfaces for the EV charging app, focusing on ease of use and accessibility. Contributed to the platform's expansion in charge point offerings and partnerships.
Education
Psychology at Canterbury Christ Church University (2017 — 2021)
Developed strong research, analytical, and problem-solving skills. Investigated the effects of background colour on attention and performance in computer tasks.
Testimonials
"Callum significantly improved WithU's processes with user testing and strong organisational skills, showcasing his ability to lead and adapt to feedback, proving himself invaluable."
Ellis Warren
"As the inaugural Product Designer at Bonnet, Callum was crucial in our early success, establishing our design framework and consistently exceeding his role with his versatility and reliability."
Patrick Reich
